📚 Marketing, Positioning, Sales & Revenue

Audit SPIN Discovery to expose weak assumptions, evidence gaps, and high-leverage fixes, framed by SPIN Selling by Neil Rackham.

Shape Principled Negotiation into a clearer narrative with stronger stakes, structure, and audience relevance, framed by Getting to Yes by Roger Fisher, William Ury, and Bruce Patton.

Generate sharper questions for Choice Architecture so assumptions, signals, and risks are easier to see, framed by Nudge by Richard H. Thaler and Cass R. Sunstein.

Plan a short learning sprint for Ethical Persuasion that tests risky assumptions and produces evidence, framed by Influence by Robert Cialdini.

Design a working session for Marketing Law with agenda, exercises, decisions, and follow-up actions, framed by The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.

Design a working session for Commercial Insight with agenda, exercises, decisions, and follow-up actions, framed by The Challenger Sale by Matthew Dixon and Brent Adamson.

Score Grand Slam Offer against evidence, constraints, and decision criteria, framed by $100M Offers by Alex Hormozi.

Design a working session for Mindshare Positioning with agenda, exercises, decisions, and follow-up actions, framed by Positioning by Al Ries and Jack Trout.

Build a practical checklist for Principled Negotiation before decisions, reviews, or handoffs, framed by Getting to Yes by Roger Fisher, William Ury, and Bruce Patton.

Audit Before-The-Ask Context to expose weak assumptions, evidence gaps, and high-leverage fixes, framed by Pre-Suasion by Robert Cialdini.

Design a working session for Grand Slam Offer with agenda, exercises, decisions, and follow-up actions, framed by $100M Offers by Alex Hormozi.

Build a practical checklist for SPIN Discovery before decisions, reviews, or handoffs, framed by SPIN Selling by Neil Rackham.

Build a practical checklist for Pricing Architecture before decisions, reviews, or handoffs, framed by The Strategy and Tactics of Pricing by Thomas Nagle, Georg Mueller, and Evert Gruyaert.

Turn Sticky Message into a decision brief with options, tradeoffs, risks, and a recommended path, framed by Made to Stick by Chip Heath and Dan Heath.

Turn Before-The-Ask Context into a repeatable workflow with inputs, checks, outputs, and quality bars, framed by Pre-Suasion by Robert Cialdini.

Plan a short learning sprint for Channel Testing that tests risky assumptions and produces evidence, framed by Traction by Gabriel Weinberg and Justin Mares.

Plan a short learning sprint for Smallest Viable Market that tests risky assumptions and produces evidence, framed by This Is Marketing by Seth Godin.

Critique Buyer Irrationality and rewrite the weakest parts into something clearer and more useful, framed by Predictably Irrational by Dan Ariely.

Turn Customer-As-Hero Message into a repeatable workflow with inputs, checks, outputs, and quality bars, framed by Building a StoryBrand by Donald Miller.

Score Buyer Irrationality against evidence, constraints, and decision criteria, framed by Predictably Irrational by Dan Ariely.

Generate sharper questions for Perception Value so assumptions, signals, and risks are easier to see, framed by Alchemy by Rory Sutherland.

Design a working session for Deal Qualification with agenda, exercises, decisions, and follow-up actions, framed by The Qualified Sales Leader by John McMahon.

Build a practical checklist for Shareability before decisions, reviews, or handoffs, framed by Contagious by Jonah Berger.

Audit Remarkability to expose weak assumptions, evidence gaps, and high-leverage fixes, framed by Purple Cow by Seth Godin.

Audit Direct Response Copy to expose weak assumptions, evidence gaps, and high-leverage fixes, framed by The Copywriter's Handbook by Robert W. Bly.